The summer festival season was launched with the  City’s 175th Anniversary Big Wish promoters agreeing to partner with the Rochester Literacy Movement to advance literacy, our partner agencies and the need to get books into each home by sponsoring a community-wide book drive (See article below).  Xerox donated 5,000 copies of the RLM brochure and sold calendars during the Jazz festival to benefit the RLM while M&T Bank provided tent space and volunteers.  The Rochester Public Library (RPL)  provided a tent, table and funding for Marquis Advertising to display the “Reading Takes You Places” image during festivals.  RLM has been represented at 20 festivals  by AmeriCorps VISTA members and volunteers.  The 2nd Annual Literacy Day at the Bills Camp will by held on August 18 thanks to the support provided by Dr. and Mrs. Bain (St. John Fisher College) the Buffalo Bills, RPL, and the City of Rochester Department of Recreation and Youth Services. For the second year, Time Warner,  promoted  UPK enrollment by inserting  information into mailings sent to city customers.  Visit us at upcoming festivals: Clarissa St. Reunion (August 15), Edgerton Neighborhood Association Picnic (August 15), 2nd Annual Literacy Day at the Buffalo Bills Camp (August 18), North Street – Family Fun Day Festival (September 11-12), Clothesline Festival (September 12-13), North Winton Village Arts and Crafts Festival (September 26).

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